Market Segmentation for Hoteliers

Most industries categorise their market into different segments to understand them better, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you need to know what these segments are and how to use that knowledge to win business from your competitors.

 You will learn:

• • • What segmentation is

    • Why hotels segment their markets

    • How to define each segment (e.g., corporate, events, wholesale, retail, etc.)

    • The difference between a channel and a segment

    • How to use segmentation to gain insights and improve bottom line results

    • How consumer behaviours differ by channel

    • The terms and strategies around using segments versus channels versus personalised offers